Spending is down and savings are up….  Your typical news headline during a recession.  This is always portrayed as kryptonite for companies, however, the last time that we checked, "no one is raking up cash and setting fire to it!" (Michael Hogue 2008).  Since the dawn of time (another classic claim that Michael often overuses to start a sentence) companies have been adept at moving quickly to reduce costs when spending is down, then ramping up quickly when spending is up. For all listener questions/feedback, please contact the team at podcast@mo50.com.au.

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